We’re proud to announce that Twiss Drinks have just launched their new brand, with identity and packaging designed by us. It’s been exciting to be involved in a new brand from the start and now to see the packaging in people’s hands. There’s been great feedback so far and you should start seeing the products in the shops anytime now.
Our intention was to create an identity that conveys the freshness of the brand and the fact that they’re doing something different in a crowded market. We did that partly by creating a hand-lettered logotype, flavour names and strapline. The packaging aims to convey the flavours primarily using colour, with the ‘twist’ flavour cutting into the main colour, much like it does when you taste the drink.
We wish them every success in getting Twiss off the ground and are excited to be along for the ride!