I was commissioned to design visual identities for two restaurants in Singapore. Both briefs required me to design not only a logo but a flexible and adaptable pattern system which the client could use to generate new designs in the future.
Stella Restaurant
Stella is a seaside dining spot located in one of the best star-gazing locations in Singapore. This curvilinear ten-fold system uses girih tiling as it’s basis and can be flexibly used for radial designs, repeat patterns, simple field patterns and border designs, with the logo forming the seed. I tried to capture something of the fluidity of the sea and the wonder of the stars in the structure and colour choices.
Nasi Padang
Nasi Padang is a popular Indonesian eating concept which involves a wide selection of small dishes served with Padang rice, similar to the South Indian thali. The interlocking loops in the logo bring to mind a selection of dishes around a central portion of rice as well as conveying the communal dining encouraged by this way of eating.
